Prior to creating the SEO Book training program I conducted a survey of SEO Book members. One of the questions was, "What is the biggest thing stopping you from improving your website rankings and traffic?"
The most common answer to that question was "link building". If links are so important how do you build them?
One of the easiest was to start building links is to submit your site to leading general web directories and directories in your niche. Don't just think of directories as being places that accept websites. Some of the best directories represent business partnerships and exist on sites like manufacturers you sell for, local government sites, or your local chamber of commerce. For example, Google lists some of the most popular Google Checkout business partners http://www.google.com/checkout/m.html
This video covers directory submission.http://www.seobook.com/archives/002034.shtml
Link quality is one important factor, but another important factor is link anchor text. In this interviewhttp://www.stonetemple.com/articles/interview-adam-lasnik-012408.shtmlGoogle's Adam Lasnik highlighted the importance of using descriptive anchor text:"Useful descriptive Anchor text can be great, not only for the user who gets a better idea what he or she is going to be clicking through to, but helpful for Google to better understand what that page is likely about."
You can't always control how other people will link at you, but you can guide them. Most people refer to things by their official name. If your domain name is SEOBook.com, and you are aggressive at marketing your site, then many people who mention your site are going to link at your site with SEO Book as the anchor text.
Beyond your domain name you can also guide anchor text with the names you give articles, tools, and other content published on your site. If you want people to reference something on your site using a specific word in the anchor text then make sure that word is in the page title, file name, and in the product name.
Beyond directories, there are many blogs and other websites that discuss your topic.
thank-->www.seobook.com
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