- Chicago dentist
- Chicago dentists
- dentist in Chicago
Even within a niche like dental work, there are more specific types of dentists people search for, like implant dentist and cosmetic dentist. If you offer these types of services you would want to rank for keywords like
- Chicago implant dentist
- cosmetic dentist in Chicago
- etc.
There is a wide array of keyword tools on the market.
http://tools.seobook.com/keyword-tools/
Most of them have a free version which works well.
My favorite keyword tool is the SEO Book keyword tool - it is fast and free, powered by Wordtracker, and allows you to export your keyword data.
http://tools.seobook.com/keyword-tools/seobook/
Every keyword tool has some data errors or anomalies. Don't expect the tools to give you exact numbers, just rough ranges.
You can also look at emails from customers or customer questions as potential keywords. Anything people would likely search for to want to buy your services is a potential keyword.
After you get a list of keywords start grouping related keywords together.
- You should be able to target related phrases like Chicago dentist and dentist in Chicago using a single page.
- Chicago cosmetic dental work is a different concept, sold to a different audience. You should create a separate page targeting that that term and why prospects would want to buy that service.
- If you have Microsoft excel you can start aligning keywords and related modifiers with your URLs, like so
http://training.seobook.com/bonuses/startups.xls
To discover more about our friendly community of SEOs——and how you can be getting one-to-one advice from us in the next five minutes——follow this link:
http://www.seobook.com/4973.html
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