Web 2.0 LinksWhat are Web 2.0 sites?
Basically Web 2.0 sites are those where one may sign up with a username and password for free, and these sites will give you some webspace where you can post your content.
What’s more – you can include your backlinks within this content, and thereby get excellent contextual links. Moreover, most of these sites will give you Do Follow Links.
How to go about it? So the first step is really simple – once you sign up you almost instantly can start posting your content along with relevant contextual backlinks where you wish. Sometimes, you can get away with even more than 1 backlink in a piece of content, when it comes to Web 2.0 sites, but I would not recommend doing this each time. If you do wish to do so, try and ensure that each backlink leads to a different page of your website.Beyond that, we need Google to find all this content.
So basically, what we do is, we create an RSS feed of the content links (i.e. the URL links of our articles/content which we have written for the various Web 2.0 sites) and submit it to RSS aggregators.
Note: Do not spend time creating unique content repeatedly for Web 2.0 sites.
Use your article spinning software to save time. start posting in your free web space.
What are Link Wheels?Now, Link Wheels is something, which as a concept, has gained a lot of importance and recognition in the recent past and while I do agree to an extent, I do think you should first spend time learning about it before actually implementing it.
Link wheels are one of the most advanced SEO link building techniques out there right now.
A link wheel is the process of creating 12 or so (or sometimes up to 116) new blogs/microsites on a particular topic.
On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site, and 1 link to one of your other blogs/microsites.
The following diagram shows you the functioning of a traditional link wheel – that is, the internal linking is done in a sequence (site 1 to site 2, site 2 to site 3 and so on) which has now become obsolete in the eyes of Google - since this indicates a pattern and as I said, Google simply hates patterns!
Now the reason here, why unlike this one, it is the non-traditional link wheels that are so effective is that while same as earlier, the new blogs and microsites we create are on sites like Hubpages.com, Wordpress.com, Blogger.com, which are established, PR6, PR7, PR8 sites, and the subsequent blogs benefit from these attributes; there are some small differences.
Now, by including a single link to each of our new sites, we are passing the value from one site to another, building up the value of each of our links. And since each of the links are only one-way, that is, site 1 links to site 5, but site 5 links to site 2, the link juice is passed to all of the sites, and not diminished by reciprocal linking (linking site 1 to 2, and 2 to 1).
So what we have is a network of more than 100 microblogs with 200 words of content related to our niche, with links all pointing back to our targeted site, making our targeted site look like an authority on whatever topic we're trying to rank for.
The link wheel picture shows a number of popular Web 2.0 services. While in the past it has made sense to link from site 1 to 2, 2 to 3, and 10 to 1, this is a pattern that is very easy to pickup on by the search engines.So now the tradition is to do random linking to make the links look more natural and harder to pickup as a pattern:
Site 1 to 5
Site 2 to 3
Site 3 to 8 and so on