Sunday, January 26, 2014

Boost Your Traffic With These SEO Techniques

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Boost Your Traffic With These SEO Techniques


Search engine optimization SEO is very important mainly because you can really explode your traffic. Optimizing your website for the search engines is crucial to make more money. The tips and tricks in this article will help you get more traffic and sales.

A good way to start is by making sure your search engine optimization is top notch. I'm referring to your content inside your website and how well is optimized for the keywords you want. This is crucial if you wan to be found on Google or any other search engine out there. You should also include a sitemap which helps with the crawling of your site.

A good way to get instant traffic to your site is to use local listings as a way to get ranked on Google locally for free. This is a perfect option for people who have a physical business. Search engines like Google & Yahoo are a great way to get free exposure to your business using local listings. You should always be open to new ways to get more traffic to your business or website.

The content on your website is extremely important, the quality of the content on your site will determined just how your site will rank for your targeted keywords. Always focus your writing to people, many marketers make the mistake of over-optimizing thinking that it will provide better rankings. Your content must be unique and focus towards your readers and not towards the search engines.

To improve your search engine rankings, use many variations of your keywords, including misspellings, in your meta tags. 
Search engines look for meta tags and including a variety of keywords which will help you be more visible. To demonstrate this, let's say your site theme is about knives. You could include a variety of related keywords, including: "knives," "nives", and "knifes", along with any other reasonable options you may want to consider.

In order to get the most out of your SEO attempts, you should always look over your site's loading speeds and also your website's design. Believe it or not these are all pieces of the puzzle that play a role when it comes to SEO, you need to make sure everything is working together to achieve your desired rankings.

It is not a secret that everyone wants to make money and have a successful business, the problem is not everyone is willing to research and take action to make it work. Following the techniques and tips in these article will help you in your SEO efforts for any future or current projects.
Tag: SEO, search engine optimization, seo tips, search engine optimization methods, seo rankings




Wednesday, January 22, 2014

How to generateTraffic with The Cheap Facebook Ad

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How to generateTraffic with The Cheap Facebook Ad



 


There are a number of goals provided under the “What would you like to do?” section to choose from:
  • Get More Page Likes
  • Promote Page Posts
  • Get New Users
  • Increase Attendance
  • Or setup custom ad options by clicking ‘“See Advanced Options”
 In this post, I am going to show you how to set up a new Facebook campaign.
 But, before you get started, please prepare all items you need.
 Here is a list of items you need to prepare before you get started

1. A country to target  This is where your audiences are located.
2. Age group
3. Gender of your audience
4. Interests of your audience

 5. Pages your audiences have liked
 6. Title for your ad
 7. Image ( Prepare lots of relevant and compelling images)
8. Description of your ad If any of the points mentioned above are not clear for you, go back and refer the manual again.


 If everything is ready, let’s get started

 Ads Setup Step 1:Select Your fan Page

 To create your new ad campaign, first Login to Your Account and click https://www.facebook.com/ads/create After clicking “the link above” you’ll be taken to a page that looks like the image below:

 Under the “What do you want to advertise?” question, Select the fan page your want to advertise

Ads Setup Step 2:Choose"Get More Page Likes" Option 

Under the “What would you like to do?” question, you will see three options. Since you are interested to get fans, select “Get More Page Likes” option.

Ad Setup Step3: Creat Your Ad Now, you are going to create your ad Next, At this time, you are not going to run Sponsored ads.

 Therefore please click “Remove” link.

Ad Setup Step 4: Enter the Demographics of Your Audiences Next, you are going to enter the demographics of your interest. Please, use your data collected  steps.

 For country targeting, please enter countries your audiences are located. You can enter United States

 Ad Setup Step 5: Enter Your Audience Interest and Likes , I showed you powerful ways to identify the interest and likes of your audience. Now, you are going to use them here. Enter the interests and likes of your audience one by one.

 Please note that this is one of the most important parts you need to be careful. If things are not clear for you, go back, refer the manual and enter the precise interests of your audience .
Make also sure first to target precise interest.
As I said before, if you don’t have enough audience with precise targeting, then you can target # tagged or related interests

 Ad Setup Step 6: Set Connection Targeting Since your objective is to get new fans, select “only people not connected to …” option

 This would allow you to target those who are not your fans.

 Ad Setup Step 7: Enter Campaign and Pricing Info Finally you are going to enter your campaign name, budget and pricing Here you are going to enter the name of your campaign.

 I recommend that you enter something related to your campaign.
 Make sure it is easily identifiable. Enter your daily budget.
 I recommend that you enter small amount. Set it to $5 per day. Once you hit “Place order”, your ad will be submitted and it will be approved after few hours/minutes by Facebook ad approval team

Test multiple ads and track results

By running multiple versions of your ads, you can determine what your audience is most receptive to. After you’ve set up multiple versions, make sure you make changes according to results:
  • Pause or delete underperforming ads
  • Change pictures or ad text to find out what works best for your audience
  • Find out more information about your audience through reports and optimize your campaigns based on results
  • Create conversions and evaluate the data
  • Create ads that generate income, subscriptions, etc.
You are well on your way to creating Facebook ads for your brand’s advertising campaign. Remember, with all the different ad choices and ad placements available to you, you’ll have plenty of room to experiment. Play around with different ad combinations, images, and placements and you’ll be designing effective ads in no time.

LG 39-inch LED TV - LN5300 1080P 60HZ HDTV and lowprice Lenovo Essential G580 15.6" Notebook PC best buy

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LG 39-inch LED TV - LN5300 1080P 60HZ HDTV
Enjoy breathtaking high-definition entertainment with LGs LN5300 Full HD 1080p LED TV Series. With almost double the pixel resolution of standard HD, the Full HD LN5300 delivers superior picture quality with amazing brightness, crisp detail, and vivid colours. Take the guesswork out of picture adjustments with this simple-to-use feature Picture Wizard, an easy self-calibration with on-screen reference points. With Energy Star Qualified class you use about 30% less energy than standard units, saving you money. Built-in HD broadcast ATSC/NTSC/Clear QAM TV tuner, USB connectivity, and a full-featured remote make LGs LN5300 the finest value for Full HD theatre entertainment.
Check deal information for LG 39-inch LED TV - LN5300 1080P 60HZ HDTV savings on the net. Special promo to get these with wonderful offer for cheap and shipping and delivery.


lowprice Lenovo Essential G580 15.6" Notebook PC best buy Reviews

Built to last and ultimately affordable, the Lenovo G580 notebooks make sure that you have all your essentials in place. It features Intel Pentium processor. HD graphics support, Stereo speakers and Integrated DVD Disc drive make these notebooks good for basic multimedia. Plus, features like VeriFace face recognition technology provides a fun and easy way to login to your PC-Specifications-Genuine Windows 8-Intel Pentium B960 2.2GHz Dual-Core Processor-4GB DDR3 SDRAM-320GB 5400RPM SATA Hard Drive-15.6" HD LED Display (1366? 768)-Super-Multi DVD+/-RW-Integrated Intel HD Graphics-802.11b/g/n WLAN & 10/100M Fast Ethernet-1 USB 2.0, 2 USB 3.0, VGA, RJ-45 & Card reader-Integrated 720p HD Webcam-Stereo speakers with HD Audio & Dolby Advanced Audio-6-cell Li-ion Battery (Up to 5 hours Battery Life)-Dimensions (LxWxH): 14.80 x 9.65 x 0.68 - 1.35 in-Weight: 5.73 lbs.

Monday, January 6, 2014

Keyword Research -for Affiliate Internet Marketers

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Why is keyword research important?

There are dozens of different ways to make a legitimate income online, but at the root of every successful method is keyword research.

Keyword research is the difference between your website ranking on page 1 of Google or page 37. Which would you prefer?
Keyword research is the difference between your advertising costs being 10 cents per click or $5.00 per click.
Keyword research is the difference between your site actually making money or just providing information.
Keyword research is the difference between receiving hundreds of visitors to your website per day, or only a few visitors per month.
More traffic equals more sales which equals more money in your bank account.

In general, internet marketers understand keyword research is important.
Most guides to Internet marketing even mention it as one of the first steps. Sadly though, few of those guides actually show you how to do it most effectively.
I want to show you just how easy it can be when you follow the methods from this post.

DETERMINING GOOD KEYWORDS

All the software tools in the world cannot help you with this. It might say that a keyword is easy to rank and gets lots of searches. But just by reading that keyword you can see that it’s a terrible one to target.

Keyword tools cannot determine which keywords are good and which are not.

How can you tell which keywords are good then? Well there are many answers to this question.

There are essentially 3 main types of keywords:

Broad keywords

High search volume
Difficult to rank for
Low Buyers intention (very low)

Long tail keywords

Lower search volume
Easier to rank for
Higher buyers intent

Buying keywords

Lowest search volume
Easiest to rank for
Highest buying intent
So you can see from this that most logical type of keywords to try to rank for are buying keywords and then long tail keywords.
Don't even think about trying to rank for a broad keyword, that would be a complete waste of time and  money.
I would always go for the easiest to rank, and if possible also a buying keyword.
A “buying” keyword is a keyword based on people's impulse to buy something.
These are the keywords where people are searching with their credit cards already in hand.
A “buying keyword” is defined by the need of a group of people (the niche) to find answers to their problems.
Take a look at the following search terms and see how the context of the NEED to find answers and solutions changes with each keyword term:

  1. "what are warts" compared to "buy wart cream"
  2. "allergy causes" compared to "how to cure a milk allergy"
  3. "puppy biting" compared to 'how do I stop my puppy from biting'

In each of the above examples, the second version is the more "buying" keyword, while the first example is more generic and from people just looking for information.
If your website ranks high for buying phrases, chances are you will make sales. The person searching for the keyword is more inclined to spend money to solve their problem.
There is no exact science to this. It just takes logically looking at a keyword and thinking through the likelihood of someone willing to spend money if they search using this phrase.
Some keywords do not have to be good "buying" keywords though and you can still make a lot of money.
 It really depends on the niche. For example with Adsense, you do not want your visitors to buy anything, you just want them to click your ads. In that case you are interested more in the cost per click, the higher the better.

OTIMIZING EVERY ELEMENT OF YOUR LANDING PAGE

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Basic optimization techniques 

it’s time to learn the essentials of landing page optimization

In this post, you will:

  1. Take a quiz to determine your landing page optimization grade.
  2.   Review the anatomy of a landing page
(Only 77% of marketors are testing their headline)

Landing page optimization Quiz

Landing page optimization Quiz


How does your page stack up against this landing pages quiz? In the next
section, we’ll dive into the specifics of an exceptional landing page.

The Anatomy Of A Landing Page

There are several key components that make a landing page effective
for converting more visitors into leads. Let’s explore some of the key
techniques for building a successful landing page.
Below you’ll see the landing page we’re going to dissect. The numbers on
the page correspond with the descriptions for each landing page element
throughout the rest of this chapter


1. Headline

As the first landing page element your visitors will likely see first when they ‘land’ on your page, having a clear and concise headline is critical.
 Use your headline to sum up your offer as clearly as possible. If it’s an ebook,say it’s an ebook. If it’s a coupon, say it’s a coupon. What kind of ebook or coupon is it? What will visitors who convert on your page receive? Why is this coupon beneficial? Answer these core questions so visitors quickly
understand the basics of what this page is for.


2. Hidden Navigation

In order to reduce friction on your landing page’s bounce rate, and increase the chances that your visitors will stay on your page, hide any top and side navigation bars from that page.
 You don’t want unnecessary navigation buttons catching your readers’ eye and distracting them from
completing your form. 
This visitor landed on your page for a reason -- to receive the offer you promoted. Don’t try to send them to another page on your site, simply provide them with a seamless way to retrieve the
information you promoted to bring them to your page.

3.Context

Below your main headline, consider using a subheader to provide a little bit of information about the benefits of your offer. This is also called your landing page’s value propostion.
 Every piece of your page is a possible conversion point. If your visitor only read the subhead, would it be enough to entice them to complete the form? You want to add some context to your offer. Why is this offer valuable to your visitor? In our numbered example above, visitors discover that there’s more to social media than simply monitoring, and that you can nurture leads with social media lead intelligence. This should help them realize that the ebook promoted on the page will teach them smarter social media.

4.Value

In many cases, your subheader and context won’t be quite enough to motivate your visitor he or she should make a purchase or download your offer. Use the rest of the text on your landing page to clearly and simply explain the value of your offer.
 Use bullet points to demonstrate concrete takeaways, break up large blocks of text, and keep your copy brief and to-the-point. 
Specifically, what will a person take away from your offer? Will they learn how to do something? Become more knowledgeable about a specific topic? Build a better mousetrap?
 In our example, visitors will receive a “41-page guide.” No question about it!

5.Image

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. If there’s anything these stats teach us, it’s that it’s always wise to include a relevant image on your landing page. 
Try to match then that image with the offer. For example, if you’re offering an ebook or a webinar, show a cover of the ebook or a screenshot of the webinar’s presentation cover slide. This will give your
landing page visitors a tangible idea of what they’ll receive.

6.Lead-Capture Form

Your lead-capture form is the place your page visitors will supply information in exchange for your offer. It’s also what converts those visitors into precious sales leads. 
As a best practice, only ask for information you need from your leads in order to effectively follow up with and/or qualify them. 
Generally, longer forms will result in fewer but more qualified leads, and shorter forms will result in more but less qualified leads. 

An easy solution to this is Smart Forms

 Smart Forms autofill fields that a returning visitor has already entered. This means that a returning visitor will see a shorter form with less friction the second time they return to a page, since the software has already saved their previous submission information.

Use Smart Fields to shorten Form

Your landing pages are seen by a multitude of different people with different needs and interests.
HubSpot’s Smart Content enables components of your landing page to shift based on the past
experiences of the person looking at it.

Smart Forms

Smart Fields: Automatically remove any form fields for which you already have information on a lead.
Smart CTA s: Change your offer or call-to-action based on where a lead is in his or her decision process
Smart Images: Shift an image on your page to reflect what you know about a lead’s industry or other profile details.

7.Privacy Policy Link

Include a link to your business’ privacy policy on your landing page or directly within your lead-capture form to give your visitors peace of mind.
Visitors are protective of their personal information, and rightly so. Too many people are spammed with emails and phone calls when they haven’t opted into such. But, don’t just provide visitors with your company’s privacy policy to quell their anxiety. 
Be sure that you actually are a trustworhy source, and don’t sell customer information to other vendors.
This should positively impact the performance of your landing page and build a reputation for credibility among your loyal customers.

8. Submit Button

At the bottom of your lead-capture form should be a submission button.
This button is the actual call-to-action button on your landing page. Be sure this button employs specific action words so your visitors clearly understand what they have to do to obtain the offer you’re presenting.
Avoid using a general word like ‘submit.’ Eliminate any vagueness, and instead indicate exactly what action your visitors must take. If they’re going to receive an ebook, use a word like ‘download.’ If visitors are signing up for a 25% off coupon, use a phrase like ‘access coupon.’
 If they’re receiving a free product trial, try using the phrase ‘sign up.’

9. Social Sharing Button/Link

Enable visitors to easily share your landing pages with their connections by including social media sharing links or buttons. Include buttons for social networks like Facebook, LinkedIn, Twitter, and the like. 
Don’t forget to include a share button for email, too. It may not be “social,” but email forwarding and sharing helps spread your content across more audiences.
Don’t miss out on this simple opportunity to extend the reach of your landing page and the content it offers beyond your direct network and reach. More visibility will lead to more landing page traffic and, ultimately, more leads!

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