Instagram is the 4th largest social media network with over 100 million active users. There are over 40 million photos posted every day, and over 8,500 image likes made each second.
Needless to say, Instagram has a massive user base that you can start reaching out to.
I've compiled some age demographics for you below that you may want to
consider when picking a niche to monetize on Instagram.
However, just because Instagram has a younger user base, does not mean they aren't willing
to spend money on what you have to offer!
According to a study done by Pew Internet, there are more women using
Instagram than men.
Here's a quick breakdown of the age demographics of Instagram: % of All Internet Users on Instagram 13.00%
Ages 18 - 29 27.00%
Ages 30 – 49 8.00%
Ages 50 - 64 6.00%
Ages 65+ 4.00%
Just like Twitter, Instagram uses the hashtag (#) feature to categorize similar images together.
As of May 2013, some of the most popular hashtags include the words “fitness”, “fashion”, “cute”, and “blacklist”.
Why is this important? Because these words belong to niches that are the easiest to gain a large number of
followers and ultimately monetize.
Web.Stagram.com, which is a website that allows you to view Instagram on your computer, has a handful of helpful analytics that you should take a moment to go through. You will see the list of the current most popular hashtags, profiles, and most popular image filters according to Instagram users.
Popular Niches on Instagram
Just like any other social media platform, you can find an Instagram account for just about any niche or topic imaginable. However, there are a handful of niches to strongly consider when utilizing Instagram because of their popularity.By taking some time to browse Instagram, you will quickly see that some of the best niches waiting to be profited from are:Fitness and Weight loss,Fashion, Electronics, Automotive, Animals, Random Facts, and Funny Photos (Memes).
The reason these specific niche type accounts are so popular is because of Instagram's user base. Remember that a majority of Instagram's users are in the 18-29 age demographic.
Why are fitness pages so popular? Remember earlier when I said that more women use Instagram than men? Women and Fitness go hand in hand. Also, guys tend to follow these pages as well because they like looking at pictures of girls that are in shape.
That's just the truth. Why are car pages so popular? Well for a few reasons. Exotic sports cars
create a sense of awe and desire in the eyes of the viewers. Users that are in the 18-29 age demographic, both men and women, tend to love nice cars.
Why are cute animal pages so popular? Who doesn't love pictures of cute puppies?
If you're planning on building a niche page like a fitness page with the sole goal of getting a large following to bring any and all traffic to your squeeze page, the above notes are some things to consider.
However, if you're going to be creating an account specifically for the products you offer, you will still have no problem finding tons of users who are interested in similar products to yours.
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