Tuesday, July 23, 2013

RSS Feeds and Article Marketing

RSS feeds are currently an under used way of marketing your articles. You can enhance your visibility and your readership through RSS feeds and gain more web traffic.
In case you aren't familiar with RSS, it often stands for Really Simple Syndication and lets website owners quickly and easily publish syndicated content in real time.
 Though it's been around for years, it's popularity is still limited considering how practical and powerful it is. Not only can subscribers keep up with your content in real time, other publishers can link to your feed and use it on their site for up to the minute content.
Because of it's sophistication, RSS is a powerful tool, still overlooked by many marketers.
 Because subscribers don't share their email, multiple messages can be sent in a day, without being regarded as spam by an inbox monitor. Feeds are sent to a feed reader or aggregator and don't use email addresses at all.
It's not the purpose of this article to describe the full workings of RSS.
 If you do want to know, Wikipedia has a great, technical explanation. In simple terms though, a website author creates a feed on their website. They may use feed creation software, or they may use a web based resource like Feedburner to do it for them.
 Interested readers click on the link on the website.
 It might say RSS, Feed or XML.
 They then take the URL of the feed and paste it into a feed reader or aggregator, such as the web based ones found on My.Yahoo, My.MSN and Google

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