YouTube Optimization
Make sure you sign up for the YouTube partners account before we do any of the other optimizations:
You first need to phone verify account then you will be able to add things as you go. After uploading the video you will be presented with a number of options to edit, each of which will have a direct effect on your ranking.
The title of the video is the first and most important part of the video. It must contain the keyword, and a call to action with the phone number you set up.
For example – “Cosmetic Dentist Boston” When this video is ranked in Google, the number will be clearly visible:
they don’t click the video. I suspect the majority of my calls actually come from the title as opposed to people watching the video itself. Make sure that you description includes your keywords as well as a link to the video itself.
This will help create an extra backlink from anyone who embeds the video. YouTube has the option to add royalty free music to the video, and there is plenty to choose from. Add the location you are targeting in YouTube.
This will help the video show up for searchers who are in that area. Add annotations and closed captions and tags with the keywords in them. Google has limited ability to scan the actual content of your video so they use these to help determine the content and rank accordingly.
Next you want to purchase around 300 views from either fiverr, or vegex. Don’t go over 1000 views as YouTube can flag these views as spam. Pay attention to the engagement of your video, YouTube want to see a watch time of at least 50% which is why you want to keep your spam view count down.
Spam views lower this rate. Backlink and Social Bookmarks The next step to ranking videos is to generate off site backlinks to your video url. A quick word on backlinks, Google's algorithm changes constantly and although these changes are slower to effect videos, it's important to stay ahead of the curve and do what Google likes.
They will reward you for your good behavior with higher ranking and more traffic. Make sure you vary your anchor text.. it is important to use the keyword, but only use it in about 20% of your backlinks.
The first and best way to get backlinks is to embed your video in as many relevant places as you can. This syndication will increase the view count as well as provide relevancy and backlinks to the video page ranking it higher.
You can use squidoo lens, hubpages and other article sites to embed your videos in content that is relevant to the topic you are talking about. I simply outsource my back links, but you can reverse engineer your competition's backlink sources to help you do it manually Using www.ahref.com on the videos that are ranked for your keyword and for the top 10 organic results can uncover backlink sources you can use to rank your video.
Simply look through their backlinks for any site that lets you post them or even will sell them to you. If you are like me and hate the thought of going through hundreds of sites trying to get a backlink, you can just as easily spend a few hundred dollars on fiverr to do the work for you.
As your business grows the most important asset you will have is your time. In many cases it's better to spend money on someone else to do the hard work.
Outsource video creation:
http://fiverr.com/creativevideos/create-this-effective-video-advert-promoting-your-local-shop-or-businesshttp://fiverr.com/markp/create-three-videos-for-any-niche
http://fiverr.com/kevinfar/create-3-videos-about-a-topic-of-your-choice
http://fiverr.com/wunderboxmedia/create-3-awesome-unbranded-pro-animoto-videos-for-your-advertisements-marketing-presentations-andor-commercials-quality-guaranteed
http://fiverr.com/elena123/create-a-1-minute-whiteboard-style-video-trailer-for-your-business
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