Keyword Research -for Affiliate Internet Marketers

Why is keyword research important?

There are dozens of different ways to make a legitimate income online, but at the root of every successful method is keyword research.

Keyword research is the difference between your website ranking on page 1 of Google or page 37. Which would you prefer?
Keyword research is the difference between your advertising costs being 10 cents per click or $5.00 per click.
Keyword research is the difference between your site actually making money or just providing information.
Keyword research is the difference between receiving hundreds of visitors to your website per day, or only a few visitors per month.
More traffic equals more sales which equals more money in your bank account.

In general, internet marketers understand keyword research is important.
Most guides to Internet marketing even mention it as one of the first steps. Sadly though, few of those guides actually show you how to do it most effectively.
I want to show you just how easy it can be when you follow the methods from this post.

DETERMINING GOOD KEYWORDS

All the software tools in the world cannot help you with this. It might say that a keyword is easy to rank and gets lots of searches. But just by reading that keyword you can see that it’s a terrible one to target.

Keyword tools cannot determine which keywords are good and which are not.

How can you tell which keywords are good then? Well there are many answers to this question.

There are essentially 3 main types of keywords:

Broad keywords

High search volume
Difficult to rank for
Low Buyers intention (very low)

Long tail keywords

Lower search volume
Easier to rank for
Higher buyers intent

Buying keywords

Lowest search volume
Easiest to rank for
Highest buying intent
So you can see from this that most logical type of keywords to try to rank for are buying keywords and then long tail keywords.
Don't even think about trying to rank for a broad keyword, that would be a complete waste of time and  money.
I would always go for the easiest to rank, and if possible also a buying keyword.
A “buying” keyword is a keyword based on people's impulse to buy something.
These are the keywords where people are searching with their credit cards already in hand.
A “buying keyword” is defined by the need of a group of people (the niche) to find answers to their problems.
Take a look at the following search terms and see how the context of the NEED to find answers and solutions changes with each keyword term:

1. "what are warts" compared to "buy wart cream"
2. "allergy causes" compared to "how to cure a milk allergy"
3. "puppy biting" compared to 'how do I stop my puppy from biting'

In each of the above examples, the second version is the more "buying" keyword, while the first example is more generic and from people just looking for information.
If your website ranks high for buying phrases, chances are you will make sales. The person searching for the keyword is more inclined to spend money to solve their problem.
There is no exact science to this. It just takes logically looking at a keyword and thinking through the likelihood of someone willing to spend money if they search using this phrase.
Some keywords do not have to be good "buying" keywords though and you can still make a lot of money.
 It really depends on the niche. For example with Adsense, you do not want your visitors to buy anything, you just want them to click your ads. In that case you are interested more in the cost per click, the higher the better.

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