How to generateTraffic with The Cheap Facebook Ad
There are a number of goals provided under the “What would you like to do?” section to choose from:
- Get More Page Likes
- Promote Page Posts
- Get New Users
- Increase Attendance
- Or setup custom ad options by clicking ‘“See Advanced Options”
But, before you get started, please prepare all items you need.
Here is a list of items you need to prepare before you get started
1. A country to target This is where your audiences are located.
2. Age group
3. Gender of your audience
4. Interests of your audience
5. Pages your audiences have liked
6. Title for your ad
7. Image ( Prepare lots of relevant and compelling images)
8. Description of your ad
If any of the points mentioned above are not clear for you, go back and refer the manual again.
If everything is ready, let’s get started
Ads Setup Step 1:Select Your fan Page
To create your new ad campaign, first Login to Your Account and click https://www.facebook.com/ads/create After clicking “the link above” you’ll be taken to a page that looks like the image below:Under the “What do you want to advertise?” question, Select the fan page your want to advertise
Ads Setup Step 2:Choose"Get More Page Likes" Option
Under the “What would you like to do?” question, you will see three options. Since you are interested to get fans, select “Get More Page Likes” option.Ad Setup Step3: Creat Your Ad Now, you are going to create your ad Next, At this time, you are not going to run Sponsored ads.
Therefore please click “Remove” link.Ad Setup Step 4: Enter the Demographics of Your Audiences Next, you are going to enter the demographics of your interest. Please, use your data collected steps.
For country targeting, please enter countries your audiences are located. You can enter United States
Ad Setup Step 5: Enter Your Audience Interest and Likes , I showed you powerful ways to identify the interest and likes of your audience. Now, you are going to use them here. Enter the interests and likes of your audience one by one.
Please note that this is one of the most important parts you need to be careful. If things are not clear for you, go back, refer the manual and enter the precise interests of your audience .Make also sure first to target precise interest.
As I said before, if you don’t have enough audience with precise targeting, then you can target # tagged or related interests
Ad Setup Step 6: Set Connection Targeting Since your objective is to get new fans, select “only people not connected to …” option.
This would allow you to target those who are not your fans.Ad Setup Step 7: Enter Campaign and Pricing Info Finally you are going to enter your campaign name, budget and pricing Here you are going to enter the name of your campaign.
I recommend that you enter something related to your campaign.Make sure it is easily identifiable. Enter your daily budget.
I recommend that you enter small amount. Set it to $5 per day. Once you hit “Place order”, your ad will be submitted and it will be approved after few hours/minutes by Facebook ad approval team
Test multiple ads and track results
By running multiple versions of your ads, you can determine what your audience is most receptive to. After you’ve set up multiple versions, make sure you make changes according to results:
- Pause or delete underperforming ads
- Change pictures or ad text to find out what works best for your audience
- Find out more information about your audience through reports and optimize your campaigns based on results
- Create conversions and evaluate the data
- Create ads that generate income, subscriptions, etc.
You are well on your way to creating Facebook ads for your brand’s advertising campaign. Remember, with all the different ad choices and ad placements available to you, you’ll have plenty of room to experiment. Play around with different ad combinations, images, and placements and you’ll be designing effective ads in no time.
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